Social media in business-to-business settings – Time suck or value added activity?


Consumer products and services have taken to the social media like a duck to water.  Business-to-consumer makes a lot of sense as cause and effect lie so close and there is a lot instant gratification for either side.  For the B2B world and especially capital equipment world this is rarely true.  Yet, if you plan,… Read More Social media in business-to-business settings – Time suck or value added activity?

Helicopter parents


How much close supervision and protection do our children really need?  Schools offer online grading and weekly updates on how school is going for them.  Leisure time activities are spent in the car going from carefully orchestrated events ranging from sports to birthday parties.  The term helicopter parenting pretty much covers it all:  We hoover… Read More Helicopter parents