Consumer products and services have taken to the social media like a duck to water. Business-to-consumer makes a lot of sense as cause and effect lie so close and there is a lot instant gratification for either side. For the B2B world and especially capital equipment world this is rarely true. Yet, if you plan,… Read More Social media in business-to-business settings – Time suck or value added activity?
One thing that I keep communicating at work is that our real product is TRUST – not some machines or services that leave our facility every day. Whatever the finished product is, customers expect great quality, pricing, delivery and service as a given. How else can you differentiate yourself then? It is your organization and… Read More What is your product or service that you are really selling? Trust
Do not take yourself too seriously and laugh often and hard. That is my basic recommendation and I have a natural talent for providing the situations that let me and others laugh – hard. Yes, I know this is a lot harder to put into daily practice because so many events seem to be outside… Read More Humor is when you can laugh anyway
I am all but certain that you have some tasks come up and they gather on your desk and you just cannot seem to get them done. For one, some of them look like they may take a bit of uninterrupted time to get them done. That time is all but nonexistent on any regular… Read More Procrastination buster: The five minute rule
Ralf Weiser - Culture Builder 