Free is no longer good enough – only personal relationships rule “Watch my free seminar”, “Free whitepaper”, “Free anything”: We are getting inundated with free anything. Now that it is free, it is no longer setting companies apart like it used to, does it? Free has become the norm and thus is no longer pulling… Read More Free is no longer good enough – only personal relationships rule
Do you want variety and lots of choices? Well, yes, kind of. While we always seemed to be consumed by desiring variety, what we really want most is stability, consistency and congruence. Think of your favorite burger joint (cheese-steaks and hoagies here in Philly) and ponder why you like to come back. I am certain that… Read More Do you want variety and lots of choices?
What creates action in people? There is a simple formula for creating action in people. It goes like this: Thoughts create feelings; feelings create action (Click to tweet this). In our noisy world it is getting more and more difficult for people to pay attention to anything. This is true in business as it is… Read More What creates action in people?
Why do people and companies try to protect their turf? Good luck with that Patents, copyrights, trademarks, etc are supposed to protect their owners from other folks stealing their ideas and profiting from it. The idea is great, but it comes with a huge penalty: This protectionism can also bread entitlement and complacency. You can… Read More Why do people and companies try to protect their turf? Good luck with that
Ralf Weiser - Culture Builder 